Do we still need to stress the importance of sustainability in 2020?

Of course, we do! Now more than ever.

As climate change keeps pushing us closer to the point of no return, we are more and more responsible for the choices we make for the planet and for future generations. From the way we consume energy and the way we eat to the decisions we make when we buy clothes.

When it comes to buying clothes, many things are at stake. The safety and security of the people who make the garments, their fair pay, and the natural resources used to produce the raw materials. We need to upend the overall economic model of the fashion industry.

This is why sustainability is at the heart of  My Ivory Room.


How I choose materials

I choose to run this home-based small business without stocking raw materials, that's why every piece is made to order and I order only what I need. If there is any leftover I use that to craft small ready-made accessories. 

Where possible I use vegan yarns. For non-vegan yarn like wool, I only work with companies that have a clear non-mulesing policy and source their wool from certified sustainable sources. These companies also work with non-toxic dyes and operate with a slow process that saves water and ensures fair work conditions to the communities involved in the production of the wool. This is why their restocking process may be slow and the colour availability may be limited at times.  

Before placing an order please drop me an email so we can check together what colours are available at the moment and which one is the best for you. 



The money you save for your cheap fast-fashion clothes is paid by someone else somewhere else.

I know that when you see my shop,  the price of my works may seem high.

For this reason, I want to be completely transparent and give you a hint of how prices are determined in my shop. 

Let's consider my Lellis Cropped Cardigan, total cost £320:

  • The Yarn costs £17 per ball. To make the cardigan I use between 6 and 8 balls. Let's say 6, for this example. The total cost for the wool is 6 x £17 = £102 

  • To make one piece it takes 21 hours of work. The minimum living wage in the UK in 2020 is £8.72/h. This adds up to 21h x £8.72/h = £183.12

  • The shipping cost varies between £5 and £20 depending on the destination of the parcel (considering UK and Europe only), so the average cost for shipping is £12.5

  • I only use recycled and compostable packaging. The carton box costs £0.12, the compostable bag costs £0.72, so the average cost for packaging is £0.42

The total cost for the physical material and manual work is ​£298.04

The remaining £21.96 covers for the web domain cost, the time spent to take pictures, the creative process, the management of advertising, and marketing for my social pages and website.

I think is important to be honest on this point and I hope this example clarifies the pricing policy of My Ivory Room.